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    MobilEuropan Campus Rottal-Inn

    Beitrag (Sammelband oder Tagungsband)

    Katerina Volchek, H. Song, R. Law, D. Buhalis

    Forecasting London Museum Visitors Using Google Trends Data

    Proceedings of the ENTER2018 eTourism Conference


    Abstract anzeigen

    Information search is an indicator of tourist interest in a specificservice and potential purchase decision. User online search patterns are a well-known toolfor forecasting pre-trip consumerbehaviour, such as hotel demand and international tourist arrivals. However, the potential of search engine data for estimating thedemand for tourist attractions, which is created both before and during a trip, remains underexplored. This research note investigates the relationships between Google search queries for the most popular London museums and actual visits to theseattractions. Preliminary findings indicatehigh correlation between monthly series data. Search query data isexpected togenerate reliable forecasts ofvisits toLondon museums.